Updated January 2015
1. What Information Do We Collect About You, And Why Do We Collect It? We collect information that personally identifies you ("Personal Information" or "PI") only if you choose to share such information with us. For example, you may be required to provide us with certain Personal Information to register with the Site, make a purchase, enter contests, subscribe to a newsletter, or for other reasons or events. You do not have to provide this information, although your ability to access all functions of the site or make purchases may be limited if you do not provide us this information.
These are some examples of Personal Information we may collect from you:
- Personal Information such as your name, mailing address, your e-mail address, phone number, credit card information (including billing information), or other information that allows us to personally identify or contact you online or offline.
- Demographic Information, which may include the following types of information about you: age or date of birth, income, highest level of education, gender, categories of books purchased, products owned or of interest, and other non-personal or survey-type information including attitudes, interests, and skills. In some instances, demographic information may be combined and stored together with your personal information.
- Login Information such as username and password, private answers to security questions or other similar information that allows us to identify your account or authenticate you prior to giving you access to your account information.
We collect Personal Information for order inquiry and fulfillment; assistance in improving our website organization and content; and, when you consent, sending you information directly that we feel may interest you.
We automatically collect generic information about user activity on our website. This information does not reference and is not tied to any Personal Information.
The following are some examples of generic information that we collect:
- Technical information, which may include certain information or characteristics about your computer, such as the type of browser and operating system you use, and your computer's Internet Protocol (IP) address. Although in some cases this technical information can be traced back to personal information such as an e-mail address, we will not gather information in this manner unless required to diagnose technical or performance issues.
- Usage information, which may include non-personal information about how you use or browse our websites and what products you buy.
Cookies and Other Web Technologies
Like many other websites, we may use a variety of standard technologies to enhance and personalize your experience, generate statistics and information about traffic on our websites, and measure the effectiveness of our advertising and promotional efforts. The technologies may include:
- Most common Web browsers allow you to modify your settings to block cookies entirely, alert you every time they are being sent, or allow their use by only those websites you approve. You can also delete cookies that are currently stored on your computer's hard drive using the Tools options on your web browser. If you choose to disable or delete cookies, certain features on our website may not be available or work properly.
- Log Files: these are files that record website activity and gather non-identifiable statistics about your visit to our website. Log files may help us capture, among other things: (1) your IP Address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP) (depending on your ISP, the number assigned to your computer can be different every time you connect to the Internet); (2) the type of browser and operating system you use; and, (3) other information about your online session, such as the URL you came from and the date and time you visited. In addition to using this information to better understand how our website is used, we may use information captured through log files such as an IP address (together with your personal information) to troubleshoot technical problems, maintain website safety and security, and if necessary, prohibit or restrict access to our website by certain users.
- Web Beacons: often used to help deliver cookies or produce log files, these are small electronic images that can be embedded within a web page or included in an e-mail message and are usually invisible to the human eye. When used, web beacons may tell us such things as: how many people are coming to our website; whether they are one-time or repeat visitors; which pages they've viewed and for how long; how well online advertising campaigns are converting; and other similar website usage data. When used in an e-mail, web beacons can tell us the time the e-mail was opened, if and how many times it was forwarded, and what links users click on from within the e-mail message. Based on this information, we can adjust the content, products, services, and promotions we provide you to better meet your interests.
2. Information Sharing and Disclosure
Internal Use of Non-Personal and Personal Information
From time to time, we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy practices are consistent with ours ("Service Providers"). For example, we may contract with Service Providers to provide certain services, such as credit card processing, advertising, analytics tools, widget providers, data management services, Web hosting, and Web development. We provide our Service Providers with the information reasonably necessary for them to perform these services. Each Service Provider must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your information from unauthorized access, destruction, use, modification, or disclosure.
Third Party Disclosure
We may use, and disclose to third parties, certain Non-Personal Information regarding the Site (e.g., number of visits, page views, number of registered members who reside in a particular geographic location, etc.) if we wish to generally assess (with the help of a third party company) how Gibbs Smith is doing in the Internet marketplace, its popularity or use amongst certain consumer demographics or profiles, and other similar performance metrics. The information disclosed for these purposes will be in aggregate form and limited to demographic or other anonymous data; no Personal Information will be shared. In the event that Gibbs Smith is merged, sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Non-Personal Information and Personal Information in connection with such transaction.
Social Networking Features
Third-Party Ad Networks
As Required By Law
In certain instances we may disclose Non-Personal Information or Personal Information when such action is reasonably necessary to comply with legal-related processes, enforce contract terms, respond to or resolve any claims (including valid consumer complaints), or otherwise protect the safety or rights (including intellectual property rights) of Gibbs Smith, our customers, consumers, or the general public.
Public Forums and Community Features
From time to time, we may provide social or community features for users that may allow users to publicly post, or share with other users, messages, stories, pictures, videos, testimonials, or other content. Along with such content, permitted users may also be given the opportunity to post certain Personal Information about themselves or others to whom the content relates (for example, name or part of a name, city and state of residence). Although we may take certain precautions to protect those who use and participate in these activities, we cannot guarantee the privacy of these areas and are not responsible for any information you post or share. We encourage you to use common sense when using these services and never to reveal Personal Information about you that you do not want others to see. Any information you post or share in these areas is done so at your own risk. Please be advised that, whenever you voluntarily post information to any community or interactive areas of the Site, such information can and may be accessed by the public. This means that any person or entity with access to such information can potentially use it for any purpose, including sending unsolicited communications.
4. SECURITY Security Procedures Information that we collect is stored on secure servers using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. We use secure socket layer (SSL) to encrypt your data during transmission to us, but no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our end to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of such firewalls and other server security measures.
5. CONSENT Managing Personal Information You may review, correct, update, or change your Personal Information, or remove your Personal Information from our direct marketing efforts, at any time by contacting us at: Gibbs Smith Attn: Web Privacy PO Box 667 Layton, UT 84041 Telephone: (801) 544-9800 Email: firstname.lastname@example.org
Opt-In/Opt-Out of E-Mail Communications
International Visitors and Customers
Linking and Third Party Sites
Changes and Updates
Your use of any of our websites, software, or digital applications is governed by the laws of the State of Utah and not the laws of your local jurisdiction.