Privacy Policy

Updated January 2015

Your privacy and security is very important to us, so we have created this policy to let you know what information we collect about you, why we collect it, and how we use the information. This policy may change from time to time, but we will always have our current policies on this site. This policy governs all websites, software and digital applications owned and updated by Gibbs Smith and Gibbs Smith Interactive, including but not limited to,,,, and Please carefully review this information, and contact us using the information at the bottom of this page if you have any questions. By using this site or any Gibbs Smith site, you agree to this privacy policy.  Our educational websites have additional privacy policies and controls. Please see our "Privacy Policy for Educational Websites" document. You must read and accept this privacy policy to use any websites, software, or digital applications developed by Gibbs Smith and any related entities. Your use of the website, software, or digital application indicates that you have read and accept this privacy policy. If you are a minor, a parent or legal guardian must read and accept this policy on your behalf. If you have any questions about this policy, please send them to info with your contact information. 

1. What Information Do We Collect About You, And Why Do We Collect It? We collect information that personally identifies you ("Personal Information" or "PI") only if you choose to share such information with us. For example, you may be required to provide us with certain Personal Information to register with the Site, make a purchase, enter contests, subscribe to a newsletter, or for other reasons or events. You do not have to provide this information, although your ability to access all functions of the site or make purchases may be limited if you do not provide us this information.

These are some examples of Personal Information we may collect from you:

- Personal Information such as your name, mailing address, your e-mail address, phone number, credit card information (including billing information), or other information that allows us to personally identify or contact you online or offline.

- Demographic Information, which may include the following types of information about you: age or date of birth, income, highest level of education, gender, categories of books purchased, products owned or of interest, and other non-personal or survey-type information including attitudes, interests, and skills. In some instances, demographic information may be combined and stored together with your personal information.

- Login Information such as username and password, private answers to security questions or other similar information that allows us to identify your account or authenticate you prior to giving you access to your account information.

- Location Data. Some websites, software, and digital applications include location-enabled services, which may include advertisements. We will not collect this information on a mobile device without your consent. We do not share location information with third parties without your consent, except for instances consistent with this Privacy Policy where information is sent anonymously.

We collect Personal Information for order inquiry and fulfillment; assistance in improving our website organization and content; and, when you consent, sending you information directly that we feel may interest you.

We automatically collect generic information about user activity on our website. This information does not reference and is not tied to any Personal Information.

The following are some examples of generic information that we collect:

- Technical information, which may include certain information or characteristics about your computer, such as the type of browser and operating system you use, and your computer's Internet Protocol (IP) address. Although in some cases this technical information can be traced back to personal information such as an e-mail address, we will not gather information in this manner unless required to diagnose technical or performance issues.

- Usage information, which may include non-personal information about how you use or browse our websites and what products you buy.

Cookies and Other Web Technologies

Like many other websites, we may use a variety of standard technologies to enhance and personalize your experience, generate statistics and information about traffic on our websites, and measure the effectiveness of our advertising and promotional efforts. The technologies may include:

- Cookies, which are small text files that we may store on your computer to remember certain things about your visits and preferences. For example, cookies might be used to remember the content you previously viewed, your order history, or items you placed in a shopping cart. We do not use cookies to collect personal information. However, we may use cookies to remember or store certain personal information so we can save you the time of having to re-enter this information, or, together with using other cookie information, market to you products in which you have previously showed interest. We may also link information contained in a cookie to personal information collected from you by other means (such as through account registration).

- Most common Web browsers allow you to modify your settings to block cookies entirely, alert you every time they are being sent, or allow their use by only those websites you approve. You can also delete cookies that are currently stored on your computer's hard drive using the Tools options on your web browser. If you choose to disable or delete cookies, certain features on our website may not be available or work properly.

- Log Files: these are files that record website activity and gather non-identifiable statistics about your visit to our website. Log files may help us capture, among other things: (1) your IP Address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP) (depending on your ISP, the number assigned to your computer can be different every time you connect to the Internet); (2) the type of browser and operating system you use; and, (3) other information about your online session, such as the URL you came from and the date and time you visited. In addition to using this information to better understand how our website is used, we may use information captured through log files such as an IP address (together with your personal information) to troubleshoot technical problems, maintain website safety and security, and if necessary, prohibit or restrict access to our website by certain users.

- Web Beacons: often used to help deliver cookies or produce log files, these are small electronic images that can be embedded within a web page or included in an e-mail message and are usually invisible to the human eye. When used, web beacons may tell us such things as: how many people are coming to our website; whether they are one-time or repeat visitors; which pages they've viewed and for how long; how well online advertising campaigns are converting; and other similar website usage data. When used in an e-mail, web beacons can tell us the time the e-mail was opened, if and how many times it was forwarded, and what links users click on from within the e-mail message. Based on this information, we can adjust the content, products, services, and promotions we provide you to better meet your interests.

2. Information Sharing and Disclosure 

Internal Use of Non-Personal and Personal Information

We use Non-Personal Information and Personal Information for internal purposes only, such as to notify you of new products or services, to send service notifications, to customize the advertising and content you see, to fulfill your requests for products and services, to improve the Site, to conduct research, to solicit your feedback and input about the Site, and to provide more relevant products, services, and advertisements on or through the Site. Non-Personal Information and Personal Information may be combined with data collected from other sources so that we may further improve the relevance of products, services, and advertisements offered on or through the Site. We may share Non-Personal Information and Personal Information with entities controlling, controlled by, or under common control with Gibbs Smith. We will not sell or rent Personal Information to third parties, and we will not otherwise disclose Personal Information to third parties, without your express permission or as expressly disclosed in this Privacy Policy.

Service Providers

From time to time, we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy practices are consistent with ours ("Service Providers"). For example, we may contract with Service Providers to provide certain services, such as credit card processing, advertising, analytics tools, widget providers, data management services, Web hosting, and Web development. We provide our Service Providers with the information reasonably necessary for them to perform these services. Each Service Provider must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your information from unauthorized access, destruction, use, modification, or disclosure.

Third Party Disclosure

We may use, and disclose to third parties, certain Non-Personal Information regarding the Site (e.g., number of visits, page views, number of registered members who reside in a particular geographic location, etc.) if we wish to generally assess (with the help of a third party company) how Gibbs Smith is doing in the Internet marketplace, its popularity or use amongst certain consumer demographics or profiles, and other similar performance metrics. The information disclosed for these purposes will be in aggregate form and limited to demographic or other anonymous data; no Personal Information will be shared. In the event that Gibbs Smith is merged, sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Non-Personal Information and Personal Information in connection with such transaction.

Social Networking Features

Some of our websites, software, and digital applications may include features that allow you to connect with social media or share content with others. In these cases, we will collect information from your social media profile and the information you input. Any Personal Information gathered using these features will be used to perform the tasks outlined in the website, software, or digital application and will not be shared with third parties except as outlined in this Privacy Policy. Comments and posts in any websites, forums, chatrooms, blogs or similar sites are public information. We are not responsible for any personal data you share on these sites and you should not expect privacy or confidentiality for these sites.

Third-Party Ad Networks

We may work with third-party advertising companies which may use information about your visit to the Site in order to provide advertisements about goods and services that may be of interest to you on the Site and on third-party websites. From the Site, these companies may place or recognize a unique cookie on your computer or use other technologies such as web beacons. Our Privacy Policy does not cover any use of information that a third-party advertisement serving company may collect from you. 

As Required By Law

In certain instances we may disclose Non-Personal Information or Personal Information when such action is reasonably necessary to comply with legal-related processes, enforce contract terms, respond to or resolve any claims (including valid consumer complaints), or otherwise protect the safety or rights (including intellectual property rights) of Gibbs Smith, our customers, consumers, or the general public. 

Public Forums and Community Features

From time to time, we may provide social or community features for users that may allow users to publicly post, or share with other users, messages, stories, pictures, videos, testimonials, or other content. Along with such content, permitted users may also be given the opportunity to post certain Personal Information about themselves or others to whom the content relates (for example, name or part of a name, city and state of residence). Although we may take certain precautions to protect those who use and participate in these activities, we cannot guarantee the privacy of these areas and are not responsible for any information you post or share. We encourage you to use common sense when using these services and never to reveal Personal Information about you that you do not want others to see. Any information you post or share in these areas is done so at your own risk. Please be advised that, whenever you voluntarily post information to any community or interactive areas of the Site, such information can and may be accessed by the public. This means that any person or entity with access to such information can potentially use it for any purpose, including sending unsolicited communications.

 3. ONLINE PRIVACY PROTECTION FOR CHILDREN Information Practices and Sharing for Children Under 13 We recognize the importance of protecting children's information and we strongly encourage parents to be actively involved in their children's online activities. For this reason, we have adopted a special set of practices relating to Personal Information collected relating to children under the age of 13. Before reading these policies, however, please make sure to also review the sections above, which describe our privacy practices for our typical online consumers (i.e., parents and other adults). We collect children's Personal Information (if any at all) from adults. Access to our websites is intended to be acquired by parents and not to be acquired by children directly. We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records. For activities that necessitate the use of Personal Information from children under the age of 13, Gibbs Smith will notify the respective parent of our privacy policy and obtain verifiable parental consent before collecting Personal Information in compliance with the Federal Trade Commission's Children's Online Privacy Protection Act.

 4. SECURITY Security Procedures Information that we collect is stored on secure servers using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. We use secure socket layer (SSL) to encrypt your data during transmission to us, but no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our end to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of such firewalls and other server security measures.

 5. CONSENT Managing Personal Information You may review, correct, update, or change your Personal Information, or remove your Personal Information from our direct marketing efforts, at any time by contacting us at: Gibbs Smith Attn: Web Privacy PO Box 667 Layton, UT 84041 Telephone: (801) 544-9800 Email:

Opt-In/Opt-Out of E-Mail Communications

Upon registration or from time-to-time, you may be asked to indicate whether you are interested in receiving information from us about special offers or news about our products and services. You may also be provided with the opportunity to receive offers directly from select companies other than us. If you do not opt out of receiving these types of messages, we will occasionally send you an e-mail message that matches your request(s). You may, of course, always choose not to receive any of this information from us. At any time, you can follow a link provided in every e-mail message to unsubscribe from that mailing list or e-mail service. Please note than any opt-out or request not to receive future e-mail will not apply to communications that relate to payment confirmations or reminders, communications in the event of a change in our Terms of Service or this Privacy Policy and for other administrative purposes relating to your access to Gibbs Smith.

International Visitors and Customers

This Site is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law please note that you are transferring your personal data to the United States which does not have the same data protection laws as the EU and by providing your personal data you consent to: the use of your personal data for the uses identified above in accordance with this Privacy Policy; and the transfer of your personal data to the United States as indicated above.

Linking and Third Party Sites

Please note that we are not responsible for the content or the privacy policies of websites to which our Site may link. Our Privacy Policy does not apply to the policies and practices of companies that we do not own or control, or to people that we do not employ or manage.

Changes and Updates

We may occasionally update this Policy. When we do, we will also revise the "last updated" date. For changes to this Privacy Policy that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will attempt to obtain your consent before implementing the change. We encourage you to periodically review this Policy to stay informed about how we are protecting the Personal Information we collect. Your continued use of this Site constitutes your agreement to this Privacy Policy and any updates.


Your use of any of our websites, software, or digital applications is governed by the laws of the State of Utah and not the laws of your local jurisdiction.